Cathay Pacific launches a bonus programme on the blockchain

The main carrier of Hong Kong Cathay Pacific decided to join the ever growing list of flights shedule, implementing the technology of the blockchain.

After the launch of the blockchain app, Cathay Pacific will charge the clients and partners of the airline bonuses in the form of air miles through the integrated distributed registry in real time. Miles will be sent to program participants via the app Unlock More Miles, developed by a technology partner company, firm, Accenture. The participants of the marketing program rewards Asia Miles will be credited to see them air miles the same day.

«The beauty of the program is that it will help to improve business performance, minimizing office work», — said in the announcement placed on the website of the company.

«Bringing the technology of the blockchain, Cathay Pacific Asia Miles Group and provide partners with Asia Miles single data source when conducting accounting activities. This ensures Asia Miles, partners, and program participants the ability to control the rewards in almost real time.»

The introduction of the blockchain Cathay Pacific occurred almost immediately after its main competitor, Singapore Airlines, has announced the launch of a similar program to encourage regular customers of the company through the blockchain. The app was developed by Microsoft and has already proven its efficiency in test mode.

Another Asian airline, Malaysian airline Air Asia has announced that it will transfer its loyalty program for free called BigCoin. The company is also considering the issue of the ICO to Finance a new division of financial services.

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