Bitfury Group and resident of «SKOLKOVO» create a blockchain-based platform for loyalty programs

Multidisciplinary blockchain company Bitfury Group and the resident of it cluster of the SKOLKOVO Foundation CardsMobile signed a cooperation agreement, which will create a platform LOYKEN. The platform is intended to be a guarantor of security data and process monitoring that will significantly improve the efficiency of investment along with increased customer satisfaction.

According to General Director CardsMobile, Kirill Gorynya, the goal of the partnership is to quickly provide a solution is a decentralized platform for loyalty programs – which can bring the relationship of brands with customers on a new level.

As explained by the developer, the platform will enable businesses to create and manage the coalition and cross-promotional mechanics in any loyalty programs, ensuring data security and a high level of control over the process. The platform will provide users with an open environment to combine the fragmented market of loyalty programs in a single ecosystem.

Director, Center of financial technologies «SKOLKOVO» Foundation Pavel Novikov believes the platform will fundamentally change the operation of trade networks, stores, restaurants, salons and other companies with loyalty.

«New development CardsMobile with the support of the Bitfury Group needs to do what in Western medicine is called disruption. Platform LOYKEN loyalty program will cease to speak only discounts and bonuses, it is not always necessary customers and clients, and will be really interesting,» he said.

Platform LOYKEN will motivate buyers due to the economy of tokens – users will be able to benefit and for a discussion of important for consumers and business questions. For commercial customers using blockchain platform optimizes the cost of security.

«We look forward to working with CardsMobile. This company using our customizable platform Exonum Blockchain to implement his vision, can be called real innovators», – said the head of the Group Bitfury, Valery Vavilov.

The first users of the new platform will be the customers mobile CardsMobile app «Wallet.» Then LOYKEN will be promoted on the international market.

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