Japanese e-Commerce giant Rakuten, with a market capitalization of more than 12.5 billion dollars it plans to shift its loyalty program, Rakuten Super Points for the new blockchain-based platform and launch its own cryptocurrency Coin Rakuten.
This was stated by the founder and CEO of Rakuten Hiroshi Mikitani during a speech at the Mobile World Congress in Barcelona. Develop a cryptocurrency he called currency «without borders», but gave no details regarding the date of its release and the launch platform.
According to him, novvovedenie will help beat the competition, such as Amazon, Alibaba or eBay, and will attract new customers interested bloccano and cryptocurrencies.
«Our concept – the formation of a network of retailers. We don’t want to delete them from the lists of their clients and to use as a catalyst,» said Mikitani.
Loyalty system Rakuten Super Points was launched 15 years ago and since then has been used quite successfully, resulting in a total score of more than 1 trillion Super Points for Rakuten customers amounted to approximately 9.1 billion dollars.